The Master of Arts in Communication Studies offered by the Eberly College of Arts and Sciences creates leaders who have an ability to communicate strategically and with a diverse audience. Through this program, graduates translate fundamental ideas of communication into real-life applications. By learning innovative strategies for effective solutions, graduates develop skills to respond to crises that organizations may encounter. You will succeed in the workplace by having strong organizational interpersonal, critical-thinking, and written communication skills. The workplace of the 21st century is based on information exchange – on developing core communication literacies to effectively engage multiple information sources and receivers in an increasingly crowded and connected digital landscape – and our program prepares graduates who can meet those demands.
The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.
WVU’s Master of Science in Data Marketing Communications is the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics, the data available to marketers to better understand audience habits and motivations is growing daily. We worked with industry leaders to craft a program where students acquire the specific skills they need to be successful in today's competitive market.
The Digital and Social Media Graduate Certificate, offered by the Reed College of Media, is ideal for you if you desire to enter the world of digital and social media marketing. Currently, there is a high demand for qualified professionals in this field. Areas of emphasis include digital storytelling, social media and marketing, web metrics, and digital video production. You will learn to develop integrated marketing strategies and to implement digital and social media marketing tactics, as well as social media metrics and tracking, web analytics, and SEO in campaign assessment. The versatility of this certificate program opens doors to many career opportunities.
You've likely been a digital media consumer for years. You know how quickly we've moved from static to responsive websites; from Facebook to Instagram to TikTok; from cable television to Hulu. What's next? And how do you use the existing and emerging media channels to reach the audiences living on them? WVU's completely online master's degree in Digital Marketing Communications gives you the strategy and the skills — in just one year. You’ll learn how to create a dialogue with today's modern audience that builds community around a brand or organization. It's all about building trust and providing customers with long-term value so that they become advocates who bring you more customers.
The Early Childhood Development Certificate, offered by the College of Education and Human Services, provides academic training for those who desire to work with children in pre-K classrooms in public schools, Head Start programs, or in childcare centers. The certificate is free standing or can be applied to degree requirements if you wish to pursue a bachelor’s degree in this field. You can enroll in the certificate program without prior college coursework, or a degree. The specialized curriculum will prepare you for many careers that make a difference in the lives of young children and their families and help them take their first steps toward a positive, learning-filled life.
The newly formed Chamber College M.S. Economics is a 30 credit hour program, delivered fully online, that can be completed in one year. The flexible format allows students to maintain momentum in their career while pursuing their degree. Our M.S. Economics graduates will be high-level quantitative economists with the ability to analyze complex policy issues using modern data analysis and econometric methods. Graduates will not only have the technical skills in demand by national employers, they will be able to apply their learning to a large and diverse set of policy issues within our areas of program expertise, such as public finance, health economics, and regional economics.
If you’re intrigued with the learning process and are seeking a career with future growth opportunity, our Educational Psychology, M.A. program is the perfect fit for you. Learning is a continual process from infancy to old age. Graduates of our program understand the physical, cognitive, and psychosocial changes that occur across the lifespan and their impact on learning. Graduates of our program also develop a strong understanding of research methods and design. Have a particular area of interest? Our program offers you the flexibility to choose additional coursework best suited to your intended career path. Professional preparation will focus on three content areas: learning and instruction; human development; and applied research and data analysis. Students will also be expected to complete core courses, additional electives, and will design and conduct either 1) a project that solves a practical problem in learning or development or 2) a research thesis that investigates a topic of relevance to learning or development.
The Family Nurse Practitioner (FNP) post-MSN certificate, offered by the School of Nursing, is for professional nurses who are interested in advanced practice level for the delivery of primary health care for patients of all ages. Graduates of this program will meet all requirements to sit for national certification. You will complete a minimum of 600 supervised clinical hours and will gain knowledge and skills basic to the health maintenance, diagnosis, treatment, evaluation, and revision of care of individuals as members of family units in the primary care setting. With our degree, earning your qualifications is now easier than ever. You can complete the program in three semesters and each student’s plan of study is individualized based on educational and experiential background.