The Bachelor of Science in General Business, offered by the John Chambers College of Business and Economics, will give you the versatility you need to enter any segment of the business world. The basic skills you achieve through this program will be applicable in many different industries, such as government, real estate or business services. You will gain an understanding of how to run a business, including management skills, business research skills, and the use of financial data. The program is entirely online, making it easy to pursue advanced education in conjunction with your busy work schedule.
The Bachelor of Science in Marketing, offered by the John Chambers School of Business and Economics, will prepare you for a successful career as a marketing professional in this constantly evolving industry. Every course in our program emphasizes “learning by doing” and features hands-on, real-world activities to give you the skills you need. Our innovative curriculum will give you a strong background in strategic marketing management and the different elements used by firms and in-house teams. The courses integrate global, societal and sustainability aspects of the marketplace, as well as the public and not-for-profit sector.
The Bachelor of Science in in Hospitality and Tourism Management, offered by the John Chambers College of Business and Economics, will prepare you for careers in hotel and restaurant operations, hospitality, tourism, event planning, and more. If you are a communicator and enjoy leading a team, you can work anywhere in the world with this degree. You will learn general business, as well as leadership and management skills, including revenue management and customer relations management. Our program will get you on the right track for an exciting career in the service industry, leading to a wide variety of career possibilities, including restaurants, theme parks, resorts, cruise lines, casinos, and sports venues.
The Master of Science in Business Cybersecurity Management offered by the John Chambers College of Business and Economics is designed to address the significant need for cybersecurity talent. There are over 209,000 cybersecurity jobs in the US that are not filled, and cybersecurity job postings are up to 74 percent in the last five years, according to a 2015 Bureau of Labor Statistics study. The degree is built to equip the motivated student with the toolkit to engage, lead and own the cybersecurity business career path. You will be prepared to hold a number of diverse positions, to include security analyst, network security engineer, information security manager and security administrator.
The Master of Science in Business Data Analytics offered by the John Chambers College of Business and Economics is located at the intersection of prescriptive analytics and data science for business. Prescriptive analytics uses techniques from operations research, operations management and global supply chain to help businesses achieve better decisions. Data science for business entails the use of data management technologies, data mining, machine learning and visualization techniques to help organizations better use the large-scale data they collect to optimize business outcomes. You will be qualified to answer the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.
The Bachelor of Science in Child Development and Family Studies, with a Pre-K certification option, offered by the College of Education and Human Services, is ideal for you if you want to enter the field of early childhood education prepared to work with children and families. Helping a child to develop and grow is very rewarding. You will learn developmentally appropriate practices and focus on early education advocacy and leadership. You have the option to obtain the degree with Pre-K certification in the state of West Virginia. This online program also allows you to complete field experiences and internships close to your home.
The Master of Science in Clinical Rehabilitation Counseling, offered by the College of Education and Human Services, prepares students to help people overcome, physical disabilities, substance abuse disorders, and mental illnesses enabling them to become more productive members of society. The scope of practice for graduates of this degree is expansive, covering a wide spectrum of work with people who have disabilities. The degree requires 63 credit hours for completion. This is a low-residency program, requiring two site visits to campus. The remainder of the program is completed online.
The Master of Arts in Communication Studies offered by the Eberly College of Arts and Sciences creates leaders who have an ability to communicate strategically and with a diverse audience. Through this program, graduates translate fundamental ideas of communication into real-life applications. By learning innovative strategies for effective solutions, graduates develop skills to respond to crises that organizations may encounter. You will succeed in the workplace by having strong organizational interpersonal, critical-thinking, and written communication skills. The workplace of the 21st century is based on information exchange – on developing core communication literacies to effectively engage multiple information sources and receivers in an increasingly crowded and connected digital landscape – and our program prepares graduates who can meet those demands.
The Creative Strategy Graduate Certificate, offered by the Reed College of Media, will give you the versatility you need to succeed in the marketing world, particularly in the area of creative services. You will explore how content is evolving, how to design marketing and communications strategy, as well as how to select print, digital and social media vehicles for content delivery. The courses provide you with a background in creative concepts, digital storytelling, visual information design, and professional creative and art direction techniques. If you enjoy working creatively to express complex visual ideas and concepts, this certificate can lead to many different careers in this fast-moving industry.
The Data Marketing Communications Graduate Certificate, offered by the Reed College of Media, will prepare you for a career in this emerging discipline that involves interpreting data and communicating key insights gleaned from data, in order to make better marketing decisions. You will learn the basic principles of marketing and digital analytics and the use of metrics and analytics in business. The curriculum covers campaign planning and media buying, as well as campaign metrics assessment, and audience segmentation. This is a great career field for you if you enjoy working with data to improve the effectiveness of campaigns in a highly competitive marketplace.