Integrated Marketing Communications M.S.
Check all the boxes
Jess McMullin
"The flexibility and convenience of the WVU learning environment was pivotal for me. But it's not easy!"
Integrated Marketing Communications M.S.
Jess McMullin
"The flexibility and convenience of the WVU learning environment was pivotal for me. But it's not easy!"
Jess McMullin has worked in marketing communications for more than 25 years and wanted to get a master’s degree to open doors into executive management and teaching opportunities.
"WVU checked all the boxes I was looking for in an online master's program," she says, "But the deciding factors were the curriculum and the reputation of the IMC program."
She says she could never have done a master’s program in person because her job and family schedules were not negotiable.
"The flexibility and convenience of the WVU learning environment was pivotal for me. But it’s not easy."
She was pleasantly surprised with the quality of the lessons, the level of professional discussions, and the projects she tackled in every class.
Her advice to other students is to view every assignment as a real-world presentation.
"The extra effort is not for the grade or the professor, it is for your own personal growth. If you are balancing an online program with a full-time career and family responsibilities, be sure to schedule your school time just like you would for a job—block it on your calendar."
"Finally, get a pair of blue light glasses. You’ll spend a lot of time in front of the screen!"
Why would you recommend WVU Online?
"The course projects have a unique blend of academic thought and real-world application. My final projects felt personal to me and make strong portfolio samples."
What was the best part of your online experience?
"The professional network of classmates and instructors who work in my field has been an unexpected blessing, and I know we'll continue to inspire each other for years to come."
What is your advice to other students?
"It's a true investment - you get out of it what you put in."
What are your future plans?
"The IMC program has pushed me to think more strategically about the marketing communication tactics deployed. I hope to inspire the next generation of marketers by teaching marcomm courses at the postsecondary level."
What does "Mountaineers Go First" mean to you?
"We lead the way!"
What is one word to describe the program?
"Rigorous"
What is one word to describe WVU Online?
"Invigorating. I feel like this program has re-sparked the passion for my career field!"
Become a problem solver. Be a decision maker. First, your degree. World-class academics at an exceptional value.
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