Online Adjunct Instructor, Digital Marketing Communications
The beautiful confluence of art and science—data and design—that is marketing
Amy Teller
"Connecting with students one-on-one is essential to online learning."
Online Adjunct Instructor, Digital Marketing Communications
Amy Teller
"Connecting with students one-on-one is essential to online learning."
Amy Teller decided to go into Digital Marketing Communications because she fell in love with what she calls, "the beautiful confluence of art and science—data and design—that is marketing."
As an online instructor, she has a passion for sharing her love of marketing and inspiring others to navigate their own paths forward to achieve personal and professional growth.
She says her approach to teaching is two-fold.
"First, I teach to where my students are at. Students come into the program with a variety of experience in digital marketing, so I try to take that into consideration."
"Second, I challenge them to dig deeper and extend their understanding of the content."
She says demonstrating strong analytical and critical thinking is critical to success in her classes, but she puts the most emphasis on the direct integration and application of specific course concepts.
"This is the fundamental component of higher-level learning."
What technology do you utilize in the classroom?
"Audio and video feedback is one of my favorite ways to connect with students and offer more of a high-touch interaction. I also encourage my students to meet with me via Zoom to connect on a human level."
About Mentoring.
"I am grateful to have the opportunity to be a mentee to an incredible mentor, Dr. Dawn Edmiston, who has had an indelible influence on the trajectory of my career. I have learned so much from her and I strive to "pay it forward" and offer my students the same mentoring she has offered to me."
What is the difference between online vs on-campus teaching?
"Connecting with students one-on-one is essential to online learning. It is about bridging the gap and fostering a sense of community in a way that leads to richer learning outcomes."
Inside WVU.
She is the host of WVU's "Marketing Communications Today" podcast where she interviews industry thought leaders on topics that explore marketing communications strategies to inform and inspire audiences.
Outside WVU.
She works as a marketing consultant for multiple tech start-ups and participated in a program at the Virginia Small Business Development Center to help entrepreneurs bring new technologies and innovations to market. She also teaches marketing at William & Mary’s Online MBA and Online Master of Science in Marketing programs and is currently working on her doctorate in education.
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