ADVERTISING AREA OF EMPHASIS

 

The online advertising area of emphasis prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, and market research. Students in the advertising area of emphasis gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies designed to persuade target audiences.

 

The online advertising area of emphasis can benefit adult learners from a variety of academic disciplines including: Graphic Design, English, Communication, Marketing, Business Administration, Psychology, Sociology, and History.

 

The advertising area of emphasis consists of two prerequisite courses (6 credit hours) and five 300-level courses (15 credit hours). To earn an emphasis in advertising a student must earn a grade of C or better in each of the courses.

Prerequisites (6 credit hours):

JRL 101. Media & Society

Examines the relationship between media, culture and society, with emphasis on the history, structure, and organization of the mass media.

 

This course is offered every term.

 

ADV 215. Principles of Advertising

An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a prerequisite for other courses in the sequence.

 

This course is offered every term.

 

Required Courses (15 credit hours):

ADV 309. Advertising & Creativity

Advertising minors only. Examines advertising copy and design concepts. Students develop their own advertisements and learn to critically analyze existing ad campaigns.

 

Prerequisites: JRL 101 and ADV 215

ADV 409. Advertising Research & Media

Advertising minors only. Introduces the selection and evaluation of different media used in advertising campaigns. Students learn to analyze and select audiences, compare media, and conduct media research.

 

Prerequisites: JRL 101 and ADV 215

ADV 419. Advertising Strategies

Advertising minors only. Introduces students to the concept of branding. Students learn how to use advertising to help create powerful brand loyalty by analyzing case studies of successful and unsuccessful branding attempts.

 

Prerequisites: JRL 101 and ADV 215

JRL 432. Social Media Strategy

This online course examines how social media channels can be utilized to meet the goals of corporate, non-profit, political and issue based outreach messaging.

 

PR: JRL 101 and (PR 215 or ADV 201 or ADV 215)

JRL 433. Social Media Applications

This online course examines how messages can be crafted for maximum success and reach in the social media landscape.

 

PR: JRL 101 and (PR 215 or ADV 201 or ADV 215)

 

The online Regents Bachelor of Arts Areas of Emphasis is not available to students enrolled in the Reed College of Media.

 

For additional information contact MediaCollegeOnline@mail.wvu.edu. To register for online courses, contact WVU Online at (800) 253-2762 or email elearn@mail.wvu.edu.