Advertising Minor
Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.
The online advertising minor can benefit students in a variety of academic disciplines, including graphic design, English, marketing, business administration, psychology, communications, sociology and history.
The advertising minor requires the following five courses:
1. |
JRL 101. Introduction to Mass Communication |
| Mass communicator's role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principal media, including the role of advertising and public relations. | |
| This course is offered every term. | |
2. |
Choose one of the following: |
ADV 201. Advertising and Society |
|
| As a social institution, advertising plays a critical role in our daily lives. The course will examine the social, economic, and legal aspects of advertising. | |
| This course is offered during the fall term and the first and second six weeks of summer school. | |
ADV 215. Principles of Advertising |
|
| An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence. | |
| This course is offered every term. | |
| Students must take the three courses listed below. | |
3. |
ADV 309. Advertising & Creativity |
| Advertising minors only. This online course explores role of research throughout the communications process. Emphasis on media component through planning, buying and evaluation. | |
| Prerequisites: JRL 101, ADV 201 or 215 | |
| This course is taught during the fall term and the first and second six weeks of summer school. | |
4. |
ADV 409. Advertising Research & Media |
| Advertising minors only. This online course explores role of research throughout the communications process. Emphasis on media component through planning, buying and evaluation. | |
| Prerequisites: JRL 101, ADV 201 or 215 | |
| This course is taught during the fall term and the first and second six weeks of summer school. | |
5. |
ADV 419. Advertising Strategies |
| Advertising minors only. This online course introduces the changing consumer marketplace. Analysis of actual advertising campaign strategies in terms of creative, media and research components. | |
| Prerequisites: JRL 101, ADV 201 or 215 | |
| This course is taught during the spring term and the first and second six weeks of summer school. | |
To earn a minor in advertising a student must earn a grade of C or better in each of the five courses. Students completing the entire minor online can expect to complete it in one year.
Students who double-minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the School of Journalism's 200-level or higher open-enrollment courses. Students who double-minor in sport communication and advertising must also take PR 215 (Introduction to Public Relations).
Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses. However, JRL 101 and PR 410 (IMC for Public Relations) can be taken only once; each must be replaced with one of the School of Journalism’s online 200-level or higher open- enrollment courses.
All online courses are taught completely via eCampus. Students need to plan on logging into eCampus daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online class as they do for classroom classes.
To register for these courses call Extended Learning at (304) 293-2834 or 1-800-2Learn2. For more information, contact Cathy Chickerell, P.I. Reed School of Journalism Undergraduate Extended Learning Coordinator at sojonline@mail.wvu.edu.
The advertising minor is not available to any student enrolled in the P.I. Reed School of Journalism.
